Value is the driver of price. If someone is marketing you a product you have no need or want for, they have to drop their price until the point you start to value that product, if they're marketing you a product you really want or end, that price can be much higher.
Good products command higher prices because people value them more. Sure, this can be down to the quality of the parts, or, and more likely, due to the value of the whole.
What does this say if you discount your price about what you think about your value?
What does this say about your service?