Thursday, 27 June 2013


The difference between a satisfied and elated client is what you do - not your pricing, products or service.  
It is the value and feeling you impart on the client over and above these things; the unexpected, the bits that aren't your job...the leaving a little bit of you in your work that makes it personal & meaningful...the extraordinary.  
It isn't your tools, price products, services or brochures - You are the differentiator

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